Magazine Analysis

Kerrang! Analysis

General

On the publisher's website it states that they reach over 19,000 UK adults across mutli media channels. 'Individually minded, independant of thought and musically experienced, an audience defined by attitude, passion and loyalty. It is published weekly as it needs to keep the readers interested and it's total circulation dales are 52272 (50128 in the UK and Ireland).

Front Cover

The name of the magazine uses onomatopeia as it supposed to represent the chord of an electric guitar. The title is broken and is in sections to look as though guitar strings are running through it. It looks like shattered glass and this is immediately eye-catching. It insinutates that it is the best guide for gigs in the united kingdom with the strapline 'The UK's biggest Gig guide'. This would only be appealing to someone interested in this particular style of music.

A medium close-up of 'Dave Grohl' is used as there is an exclusive interview with him inside the magazine. This would automatically attract his fans to the magazine. He is looking directly at the camera, smiling, inticising the reader. Due to this smile, you are lead to believe that he is slightly suspicious and you want to know why, hence you would buy the magazine. The clothes he is wearing are not apparent but you can see that it is black, which is no uncommon of Kerrang! as often the artists are from the heavy rock genre.

We can see other features in the magazine by the pictures that are on the cover too, such as free posters. 'Green Day' are on the front and they are quite famous, along with 'Rock Legends' which suggests that they are particularly good as well, and very popular. These are on the front cover as a new reader would need to be impressed from first glance, or would simply ignore it.

The cover lines tells you that the magazine has exclusive interviews and pictures that have never been seen before. This is more attractive to buyers, especially fans who would want to see these.

A competition also makes it appealing to a reader as it is free equipment, which they wouldn't want to miss out on.

The title is bold and in your face, as it looks like shattered glass. All of the fonts fit well with the title. The colour scheme consists of yellow and white on a black background, making the words stand out even more. The fonts themselves could be related to rock as they are jerky and bold.

The interview inside has been advertised more on the frotn cover by the fact that quotes have been taken from it. 'Incredible' is used, making it sound like it can't be missed and exciting.

A lot of Kerrang! magazines fit the same sort of layout. Black is always common on it and it usually has quotes and competitions like this issue. It always has a lot of information about upcoming or recent gigs and there are always a lot of photos.

Inside

Out of the 63 pages in this magazine, 22 of them are adverts. The categories these adverts fit in are :

Music

Technology

Clothes

Jewellery

Beauty products

A future edition

These adverts give us an insight to the target audience. Beauty products and jewellery shows us that females are targeted, while technology hints at the younger generations. The clothes are often worn by famous bands or artists, to make them more desirable to the reader. These clothes also reflect the younger target audience, as they are more likely to be worn by this generation. The same goes for the jewellery, as it is very much worn but the younger generation's idols.

Articles and Features

Competitions

News

Posters

Features

Live Reviews

Famous Last Words

Gig Guides

Album Reviews

There are 12 double page spreads in the magazine and they contain; exclusive interviews and gig reviews. They also contain information about recent gigs for artists.