Evaluation Question 3

EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?

There are various media instituations that print music magazines, such as IPC Media and Bauer Media. IPC Media prints the music magazines such as NME, while Bauer Media prints Kerrang! which are both produced weekly. My magazine too, is meant ot be published weekly, and I feel would be published by either of these

From the website - IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

From the website - Bauer Media reaches over nineteen million UK adults across multiple m+edia channels. We have more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, 4Music and the Big City Network, our group of twenty local radio stations.
Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business.

As the magazine I think is closest to my magazine in genre coverage is Kerrang! I decided to work with Bauer Media, who it is published by. It also has a higher circulation rate than IPC Media with a circulation of 43,253 for Kerrang! while IPC Media's is 43,253 for NME. This is helpful to me as mine is weekly and also so similar to Kerrang! As it already has a rival in NME in the weekly music magazine department, having another contender from themself wouldn't threaten sales, but may increase them. They may not want to publish it, however, as it is so similar to Kerrang! and then IPC media would be able to increase their sales by distributing my magazine as it would rival Kerrang!

I think that Bauer Media would be more likely to publish my magazine as it fits the conventions of their music magazines and could possibly increase their sales. It has a larger circulation is the highest which shows they are able to distribute their magazines well. It is slightly different from Kerrang! though so they may be more willing to publish it in order to cater for a larger audience.

I think that my magazine fits quite well in with the magazines that are published by Bauer Media as the people on the front are presented in a similar way, the number of colours are all kept to a minimum and the basic conventions are roughly the same.