My magazine is targeted at the more abnormal social groups, such as 'emos, rockers, scene kids, punks, grungers, goths etc'. This is due to rock being interpreted in many different ways, such as screamo or metal. Baring this is mind, I had to keep a open mind on my magazine, not to confine to one of these social groups, as obviously it would be more popular if it covered the range.
Usually music has a particular age group that varies of about 10 years, but rock usually has a less strict boundary. For example, rock music is popular amoung 16-50 years as opposed to 15-25, like R&B. This is as rock is a style of music that, although has been interpreted over the years, a lot of people have grown up with. Due to this factor, I tried to appeal to a wide range of ages. With the picture I have used on the front, the younger generation has been targeted more, but the bands I have included at the bottom, such as Metallica, would appeal to a wider audience. The people who would buy my magazine would shop in places that were are not confined and not found in the highstreet, such as markets or the internet. Camden market would be a popular place for a lot of the groups as the clothes are vintage, certain brands such as 'punky fish' are avaliable or original clothing can be purchased. These social groups are often very musically orientated and watch little tv or films, but often like comics or anime. They would wear clothes that make them stand out and often have a fair amount of piercings and tattoos. Their look often makes a statement. These groups usaully like to attend gigs and festivals, so upcoming events would be crucial to include. Also, they would wear a lot of band merchandise, so any offers or places to buy them would be useful. The social status of these people vary but ultimately they like to make in impression. This is why they listen to a range of music around the rock genre as it can apply to many moods and occasions.
From these factors they would like a magazine that would have a range of music covered, album reviews, artist interviews and a lot of different information involving the artists. Also advertisment wise, they would like information about different clothing and new original sites or stores that have opened. Discounts on band merchandise would be a nice extra along with information about future events such as gigs. They would buy my magazine as I have advertised that it has information about gigs, interviews, reviews, free merchandise, bands, competitions etc. I have tried to include various elements that they would find interesting. I have also tried to a range of different bands, so that it would appeal to a variety of ages groups, not to confine it to any particular one. I decided to price my magazine at £2.20 as there is such a variety of rock music fans that I didn't want to cut my magazine's audience by making it too expensive, but similarly I didn't want to cut my profit. Groups such as 'indies' or 'chavs' would be uninterested in my magazine as it doesn't fit the genre of music that they stereotypically would listen to.
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