Evaluation Question 5

EVALUATION ACTIVITY 5
How did you attract/address your audience?

I attracted my audience, that I described in the previous question, by trying to include various conventions that would appeal to them. By having a large image of a 'well known rock star' on the front, this would also make it more appealing to my audience. This is because they would know who she was and hopefully be a fan, lurring them to want to find out about her. In contrast, if they didn't know who she was, they may recognise the name or band, hence why I added this beside her. I took the quote, "It's worth more than my life to say" from my article and added it to the cover, attracting the audience's curiosity.

By including information about a big event that is still unsettled, this would encourage buyers. Baring this in mind, I added the section about the death of Avenged Sevenfold's drummer, which had a big effect on the musical world. These sort of stories and commemorations often cause people to purchase magazines. Due to everyone being attracted to a 'good deal', I made sure my inclusion of free merchandise was eye-catching and large. This would be another reason for a person to buy the magazine, especially as usually there is something to send off within it, meaning they couldn't just find out the details and not buy it. In my header line, I added a headline about an upcoming gig for a popular band and another for an article about tracks that may interest the reader. Also, my footer line tells the audience some of the bands featured in my magazine. These factors would particularly influence my target audience as they are very musically involved, so would jump at the chance to see track reviews or find out information about upcoming gigs.

I tried to make my magazine seem inviting to all different kinds of people. For example, the picture I used is alluring to the older customer, yet somewhat innocent to those who are younger. I also included varying aged group bands in my footer line. This would therefore make it more appealing for different ages. Different social groups would be more interested in my magazine as it looks clean, proffesional and uncrowded, yet it isn't too expensive. This would cater for those with any income.

As I tried to appeal to such a wide age group, I did struggle a bit. This is because everyone has such varying ideas and opinions. After attempting several different layouts I decided on this one, as in my opinion it attracts the each group , yet is still appealing to them all. Baring this in mind, it may have been easier to create a magazine about a straight forward genre of music.